How We Rate Casinos
At anothersoup.co.uk, we've developed a comprehensive methodology to evaluate online casinos operating in the UK market. Our ratings are designed to help players make informed decisions when choosing where to play. Here's how we assess each casino, including William Hill online casino and others in our reviews.
1. Licensing & Regulation
Player safety is our top priority. We verify that casinos hold valid gaming licenses from recognised regulatory bodies, with particular emphasis on:
- UK Gambling Commission (UKGC) – The primary regulator for online casinos operating in Great Britain
- Malta Gaming Authority (MGA) – A respected European regulator for international operators
- Curaçao eGaming – A common offshore license held by many operators
- Other legitimate local licenses recognised within GB jurisdiction
We confirm licenses are current, active, and that casinos comply with their regulatory obligations and responsible gaming requirements.
2. Game Selection & Software Providers
A quality casino offers variety and reliability. We evaluate:
- Slots – Range of classic, video, and progressive jackpot games
- Live Casino – Live dealer tables (blackjack, roulette, baccarat) with multiple stakes
- Table Games – Virtual versions of blackjack, roulette, poker, and other classics
- Software provider reputation and game quality from leading developers
- Frequency of new game releases and content updates
3. Bonus Terms & Wagering Requirements
We scrutinise promotional offers carefully to ensure fairness:
- Clarity and transparency of bonus terms and conditions
- Realistic wagering requirements (rollover amounts)
- Maximum cashout limits on bonuses
- Game restrictions and contribution percentages
- Time limits for bonus expiration
- Fairness of ongoing promotions and loyalty schemes
4. Payment Methods & Withdrawal Speed
We assess the accessibility and reliability of banking options:
- Accepted payment methods (e-wallets, bank transfers, cards, cryptocurrencies)
- Withdrawal processing times (average speed to player account)
- Withdrawal limits and minimums
- Security of payment processing
- Availability of multiple currencies (GBP priority)
5. Customer Support
Quality support is essential for player satisfaction. We evaluate:
- 24/7 availability of live chat support
- Email support response times and quality
- Phone support options
- Knowledge and helpfulness of support staff
- Resolution of complaints and issues
6. Mobile Experience
Modern players expect seamless mobile access. We assess:
- Responsive web design across devices
- Availability and quality of dedicated mobile apps (iOS/Android)
- Game selection on mobile platforms
- Load times and overall performance
- Ease of navigation and user interface design
7. Responsible Gaming Tools
Player protection is paramount. We verify implementation of tools including:
- Deposit limits (daily, weekly, monthly)
- Loss limits and session time limits
- Self-exclusion options (temporary and permanent)
- Cooling-off periods
- Reality checks and spending alerts
- Links to support organisations (Gamblers Anonymous, National Problem Gambling Clinic)
- Age verification systems
8. Our Rating Scale
We rate casinos on a scale of 1 to 10, where:
- 9-10: Exceptional – Highest standards across all criteria. Highly recommended.
- 7-8: Excellent – Strong performance with only minor areas for improvement.
- 5-6: Good – Reliable and safe, though some areas could be enhanced.
- 3-4: Fair – Meets minimum standards but with notable limitations.
- 1-2: Poor – Significant concerns regarding safety, fairness, or service quality.
Each criterion is weighted according to its importance, with Licensing & Regulation carrying the most significant influence on the overall rating. No casino receives a high rating if it fails to meet essential regulatory and safety standards.
Last updated: 2026